The game has also helped build buzz for the premiere on social. The game needs you to find clues on a Facebook timeline, send a postcard to your friends before your journey, invite 10 of your Facebook friends, save Richard Parker the tiger, type in a Morse code that you receive by an SMS, among other tasks.
There are 8 levels and I did manage to complete all of them. I logged in through Facebook and the interactivity along with background score and graphics got me impressed at once. Enter the microsite and click ‘play’ to get started, if you are done with the wallpapers, cast and trivia. For the winners, it gets even more exciting – a trip to Taiwan, Puducherry and Munnar, the landmark places in Pi’s journey. Hosted on a microsite ‘ Life of I’, will provide a personalized, unique video of your most memorable moments, in the game as well as in real life at the end of the game, which you can share with your social networks.
Interestingly, the final piece of the puzzle will be flashed during the TV premiere! Life of I leverages social
Created by Grey Digital, the campaign called ‘Life of I’ is a personalized digital journey, created using a fan’s Facebook login and a set of physical, emotional and social challenges to progress in the journey. If you haven’t watched it, you can watch the television premiere this Sunday on the 27 th of October on Star Movies at 1 and 9 pm.įor the TV premiere, Star Movies has launched an exciting campaign that recreates the experience for fans with the iconic moments that Pi had in the film. Can you survive the high seas with nothing but a boat and a tiger? Reminds you of the award winning movie by Ang Lee ‘Life of Pi’, doesn’t it? There’s a storm on the sea, and the only two survivors on a boat, Pi Patel and a Bengal tiger make it through an epic journey of adventure and discovery to learn a thing or two about each other at the end of it.
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